Zhenhui Jiang

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Jiang, Zhenhui, Chan, Jason, Tan, Bernard C.Y., Chua, Wei Siong (2010): Effects of Interactivity on Website Involvement and Purchase Intention. In Journal of the Association for Information Systems, 11 (1) pp. 34-59. http://www.comp.nus.edu.sg/~jiang/Jiang%20et%20al.%202009.pdf

Jiang, Zhenhui, Benbasat, Izak (2007): The Effects of Presentation Formats and Task Complexity on Online Consumers' Product Under. In MIS Quarterly, 31 (3) pp. 475-500. http://www.comp.nus.edu.sg/~jiang/Jiang&Benbasat2007(MISQ).pdf

Jiang, Zhenhui, Wang, Weiquan, Benbasat, Izak (2005): Multimedia-based interactive advising technology for online consumer decision support. In Communications of the ACM, 48 (9) pp. 92-98. http://doi.acm.org/10.1145/1081992.1081995

Yi, Cheng, Jiang, Zhenhui (2007): The Antecedents of Online Consumers\' Perceived Usefulness of Website: A Protocol Analysis. In: Jacko, Julie A. (eds.) HCI International 2007 - 12th International Conference - Part IV , 2007, . pp. 142-149. http://dx.doi.org/10.1007/978-3-540-73111-5_17

Jianqiang, Don Sim, Ma, Xiaojuan, Zhao, Shengdong, Khoo, Jing Ting, Bay, Swee Ling, Jiang, Zhenhui (2011): Farmer's tale: a Facebook game to promote volunteerism. In: Proceedings of ACM CHI 2011 Conference on Human Factors in Computing Systems , 2011, . pp. 581-584. http://dx.doi.org/10.1145/1978942.1979024

Yi, Cheng, Jiang, Zhenhui, Benbasat, Izak (2011): Enticing consumers via incomplete product experience: an investigation of online product i. In: Proceedings of ACM CHI 2011 Conference on Human Factors in Computing Systems , 2011, . pp. 2679-2688. http://dx.doi.org/10.1145/1978942.1979335