Cheng Yi

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Yi, Cheng, Jiang, Zhenhui (2007): The Antecedents of Online Consumers\' Perceived Usefulness of Website: A Protocol Analysis. In: Jacko, Julie A. (eds.) HCI International 2007 - 12th International Conference - Part IV , 2007, . pp. 142-149.

Liu, Na, Yi, Cheng, Lim, John (2009): A Multiple-Case Study of The Instructor\'s Roles in Courseware Development. In: HICSS 2009 - 42st Hawaii International International Conference on Systems Science 5-8 January, 2009, Waikoloa, Big Island, HI, USA. pp. 1-10.

Yi, Cheng, Jiang, Zhenhui, Benbasat, Izak (2011): Enticing consumers via incomplete product experience: an investigation of online product i. In: Proceedings of ACM CHI 2011 Conference on Human Factors in Computing Systems , 2011, . pp. 2679-2688.