Sarit Arora

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Sarit is UX lead at Yahoo! design and currently leading the Advertising and Data design team in Yahoo! Bangalore. He has more than 12 years of experience in the area of User Experience Design and innovation.

Previously, he was an Executive Director at Human Factors International (HFI), heading the Bangalore office of HFI .

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chavan, apala lahiri, Gorney, Douglas, Prabhu, Beena, Arora, Sarit (2009): The washing machine that ate my sari -- mistakes in cross-cultural design. In Interactions, 16 (1) pp. 26-31.

Prabhu, Beena, Prabhu, Girish V., Arora, Sarit, Paranjape, Anil (2007): Emerging Markets: Finding the right Foothold. In: Evers, Vanessa, Sturm, Christian, Rocha, Mario Alberto Moreno, Martínez, Edgar Cambranes, Mandl, Thomas (eds.) Designing for Global Markets 8 - IWIPS 2007 - Proceedings of the Eighth International Workshop on Internationalisation of Products and Systems 28-30 June, 2007, Merida, Mexico. pp. 31-.