Sarit Arora

Author: Sarit Arora

Sarit is UX lead at Yahoo! design and currently leading the Advertising and Data design team in Yahoo! Bangalore. He has more than 12 years of experience in the area of User Experience Design and innovation.

Previously, he was an Executive Director at Human Factors International (HFI), heading the Bangalore office of HFI .


Publication period start: 2007
Publication period end: 2009
Number of co-authors: 5


Number of publications with favourite co-authors
apala lahiri chavan
Douglas Gorney
Beena Prabhu

Productive Colleagues

Most productive colleagues in number of publications
Beena Prabhu
Girish V. Prabhu
apala lahiri chavan


chavan, apala lahiri, Gorney, Douglas, Prabhu, Beena, Arora, Sarit (2009): The washing machine that ate my sari -- mistakes in cross-cultural design. In Interactions, 16 (1) pp. 26-31.

Prabhu, Beena, Prabhu, Girish V., Arora, Sarit, Paranjape, Anil (2007): Emerging Markets: Finding the right Foothold. In: Evers, Vanessa, Sturm, Christian, Rocha, Mario Alberto Moreno, Martínez, Edgar Cambranes, Mandl, Thomas (eds.) Designing for Global Markets 8 - IWIPS 2007 - Proceedings of the Eighth International Workshop on Internationalisation of Products and Systems 28-30 June, 2007, Merida, Mexico. pp. 31-.