Pratibha A. Dabholkar

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Publication Statistics

Publication period start
1994
Publication period end
2002
Number of co-authors
1

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Publications

Dabholkar, Pratibha A., Bagozzi, Richard P. (2002): An Attitudinal Model of Technology-Based Self-Service: Moderating Effects of Customer Trai. In Journal of Academy of Marketing Science, 30 (3) pp. 187-201. http://link.springer.com/article/10.1177%2F0092070302303001

Dabholkar, Pratibha A. (1994): Incorporating Choice into an Attitudinal Framework: Analyzing Models of Mental Comparison . In Journal of Customer Research, 21 (1) pp. 100-118. http://www.jstor.org/discover/10.2307/2489743?uid=3739256&uid=2134&uid=2&uid=70&uid=4&sid=21102575975057