Author: Pratibha A. Dabholkar

Pratibha A. Dabholkar

Pratibha A. Dabholkar

Publications

Publication period start: 1994
Publication period end: 2002
Number of co-authors: 1

Co-authors

Number of publications with favourite co-authors
Richard P. Bagozzi
1

Productive Colleagues

Most productive colleagues in number of publications
Richard P. Bagozzi
2

Publications

Dabholkar, Pratibha A., Bagozzi, Richard P. (2002): An Attitudinal Model of Technology-Based Self-Service: Moderating Effects of Customer Trai. In Journal of Academy of Marketing Science, 30 (3) pp. 187-201. http://link.springer.com/article/10.1177%2F0092070302303001

Dabholkar, Pratibha A. (1994): Incorporating Choice into an Attitudinal Framework: Analyzing Models of Mental Comparison . In Journal of Customer Research, 21 (1) pp. 100-118. http://www.jstor.org/discover/10.2307/2489743?uid=3739256&uid=2134&uid=2&uid=70&uid=4&sid=21102575975057