Author: Parissa Haghirian

Parissa Haghirian

Parissa Haghirian

Publications

Publication period start: 2004
Publication period end: 2008
Number of co-authors: 6

Co-authors

Number of publications with favourite co-authors
Andrea Tanuskova
1
Akihiro Inoue
1
Maria Madlberger
2

Productive Colleagues

Most productive colleagues in number of publications
Astrid Dickinger
4
Maria Madlberger
8
Arno Scharl
15

Publications

Dickinger, Astrid, Haghirian, Parissa, Murphy, Jamie, Scharl, Arno (2004): An Investigation and Conceptual Model of SMS Marketing. In: HICSS 2004 , 2004, . http://csdl.computer.org/comp/proceedings/hicss/2004/2056/01/205610031babs.htm

Haghirian, Parissa, Madlberger, Maria, Tanuskova, Andrea (2005): Increasing Advertising Value of Mobile Marketing - An Empirical Study of Antecedents. In: HICSS 2005 - 38th Hawaii International Conference on System Sciences 3-6 January, 2005, Big Island, HI, USA. http://doi.ieeecomputersociety.org/10.1109/HICSS.2005.311

Haghirian, Parissa, Madlberger, Maria, Inoue, Akihiro (2008): Mobile Advertising in Different Stages of Development: A Cross-Country Comparison of Consu. In: HICSS 2008 - 41st Hawaii International International Conference on Systems Science 7-10 January, 2008, Waikoloa, Big Island, HI, USA. pp. 48. http://doi.ieeecomputersociety.org/10.1109/HICSS.2008.318