Author: Andrea Tanuskova
Publications
Publication period start: 2005
Number of co-authors: 2
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Publications
Haghirian, Parissa, Madlberger, Maria, Tanuskova, Andrea (2005): Increasing Advertising Value of Mobile Marketing - An Empirical Study of Antecedents. In: HICSS 2005 - 38th Hawaii International Conference on System Sciences 3-6 January, 2005, Big Island, HI, USA. https://doi.ieeecomputersociety.org/10.1109/HICSS.2005.311