Author: Michal Ann Strahilevitz
Publications
Publication period start: 2007
Number of co-authors: 1
Co-authors
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publications with favourite co-authors
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Publications
Ahrens, Jan, Strahilevitz, Michal Ann (2007): Can Companies Initiate Positive Word of Mouth? A Field Experiment Examining the Effects of. In: Kort, Yvonne de, IJsselsteijn, Wijnand, Midden, Cees J. H., Eggen, Berry, Fogg, B. J. (eds.) PERSUASIVE 2007 - Persuasive Technology, Second International Conference on Persuasive Technology April 26-27, 2007, Palo Alto, CA, USA. pp. 160-163. https://dx.doi.org/10.1007/978-3-540-77006-0_21