Author: Jan Ahrens

Publications

Publication period start: 2007
Number of co-authors: 1

Co-authors

Number of publications with favourite co-authors
Michal Ann Strahilevitz
1

Productive Colleagues

Most productive colleagues in number of publications
Michal Ann Strahilevitz
1

Publications

Ahrens, Jan, Strahilevitz, Michal Ann (2007): Can Companies Initiate Positive Word of Mouth? A Field Experiment Examining the Effects of. In: Kort, Yvonne de, IJsselsteijn, Wijnand, Midden, Cees J. H., Eggen, Berry, Fogg, B. J. (eds.) PERSUASIVE 2007 - Persuasive Technology, Second International Conference on Persuasive Technology April 26-27, 2007, Palo Alto, CA, USA. pp. 160-163. https://dx.doi.org/10.1007/978-3-540-77006-0_21

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