Marco van Hout


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Marco is a founding partner and creative director of SusaGroup, a company that specializes in enabling companies to create more meaningful experiences through their products or services. SusaGroup also offers workshops, training and consultancy to companies and organizations who want to learn what impact their designs, products or services have on consumers' experiences and how they can use this knowledge to improve those experiences.

Marco is also board member and ambassador of the Design & Emotion Society. Furthermore, he is editor of the website “design & emotion“ where he publishes interviews with leading design professionals from some of the most respected brands and writes about the emotional impact of design, brands and services.

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Capota, Kevin, Hout, Marco van, Geest, Thea van der (2007): Measuring the emotional impact of websites: a study on combining a dimensional and discret. In: Koskinen, Ilpo, Keinonen, Turkka (eds.) DPPI 2007 - Proceedings of the 2007 International Conference on Designing Pleasurable Products and Interfaces August 22-25, 2007, Helsinki, Finland. pp. 135-147.