Author: Marc Duke
Publications
Publication period start: 2006
Publications
Duke, Marc (2006): In game advertising: touching the elusive consumer. In: Ishii, Hiroshi, Lee, Newton, Natkin, Stéphane, Tsushima, Katsuhide (eds.) Proceedings of the International Conference on Advances in Computer Entertainment Technology - ACE 2006 June 14-16, 2006, Hollywood, California, USA. pp. 32. https://doi.acm.org/10.1145/1178823.1178863