Joseph P. Rotella

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Delphia Consulting, LLC (

Joe Rotella joined Delphia Consulting as Chief Technology Officer and Director of Operations in 2002. Joe leads the Usability Practice with a team of Human Factors Engineers, Usability Specialists and Visual Designers.

Prior to joining Delphia Consulting, Joe worked in the software design and development field for 16 years. Most recently Joe worked at CSG Systems and Lucent Technologies as a Technical Manager, where he was responsible for designing the user experience for billing & customer care web applications and managing a cross location, multi-disciplinary team of human factors engineers, user interface designers, technical writers, prototypers, and visual designers.

Joe's career path has also seen him managing projects through the software development lifecycle while promoting usability engineering best practices, including user centered design and scenario-based design methodologies.

While a Distinguished Member of Technical Staff (DMTS) at Bell Laboratories, Joe designed and documented two web user interface look and feel standards used by 43 software products, including internationally deployed operations systems. Joe's efforts have focused on understanding users' needs to design solutions that are efficient, intuitive, and aesthetically pleasing while being easy to use.

Joe is the Chairperson of the Sage Leadership Academy Alumni Association (SLAAA), holds the Senior Professional in Human Resources (SPHR) certification, serves as the Technology Manager on the board of the Human Resources Association of Central Ohio (HRACO) and was profiled in the organization's April 2004 newsletter, News & Views. Joe is a member of the Society for Human Resource Management (SHRM) and is a member of the Human Factors and Ergonomics Society. Joe is a Brother of Alpha Phi Omega (a national co-ed service fraternity), and a graduate of Rensselaer Polytechnic Institute. With a strong interest in community service, Joe has served as Chair of AIDSWalk Central Ohio for 3 years (2000, 2001, 2002) and President of the Columbus Council of AT&T Pioneers.

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Mase, Kenichi, Cunningham, James P., Cantor, Judy, Kawano, Hiromichi, Rotella, Joseph P., Okazaki, Tetsuo, Lipetz, Timothy J., Hatakeyama, Yuji (1996): Human Performance Analysis and Engineering Guidelines for Designing Graphical Network Mana. In IEICE Transactions on Communications, 0 (10) pp. 1491-1499.

Aykin, Nuray, Cunningham, James P., Rotella, Joseph P. (1994): Designing operations systems interfaces that are easy to use. In AT&T Technical Journal, 73 (4) pp. 12-21.

Rotella, Joseph P., Bowman, Amy L., Wittman, Catherine A. (1992): The AT&T Display Construction Set User Interface Management System (UIMS). In: Bauersfeld, Penny, Bennett, John, Lynch, Gene (eds.) Proceedings of the ACM CHI 92 Human Factors in Computing Systems Conference June 3-7, 1992, Monterey, California. pp. 73-74.