William (Bill) Moggridge, is a British industrial and interaction designer, who is founder, in 1969 of the design company ID Two in London, and in 1991, co-founder of the Silicon Valley-based design firm IDEO as a result of a merger of his company ID Two, David Kelley's David Kelley Design and Mike Nuttall's Matrix Product Design.
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Moggridge, Bill (1999): Design: Expressing experiences in design. In Interactions, 6 (4) pp. 17-25. http://www.acm.org/pubs/articles/journals/interactions/1999-6-4/p17-moggridge/p17-moggridge.pdf
Moggridge, Bill (2002): Interviews with interaction designers. In: Proceedings of DIS02: Designing Interactive Systems: Processes, Practices, Methods, & Techniques , 2002, . pp. 7-8. http://doi.acm.org/10.1145/778712.778713