In this video, you’ll learn the different roles that divergent and convergent thinking play in creating innovative and useful solutions. It’s the interplay of exploratory divergence and analytic convergent activities that allows us to build a map of our design space and hence identify creative solutions that are both novel and fit for our purpose.

Convergence – How to Be Creative Through Analytical Thinking
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Creativity: Methods to Design Better Products and Services

Creativity: Methods to Design Better Products and Services
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