Data-Driven Design: Quantitative Research for UX

Closes in
91% booked

How This Course Will Help Your Career

What You Will Learn

  • What quantitative research is and how it differs from qualitative

  • Why quantitative research is important

  • Alternatives to quantitative methods

  • Simple statistical analysis

  • Quantitative methods in detail: surveys, early-design testing, web/app analytics and A/B testing

  • Participant recruitment and screening

Quantitative research is about understanding user behavior at scale. In most cases the methods we’ll discuss are complementary to the qualitative approaches more commonly employed in user experience. In this course you’ll learn what quantitative methods have to offer and how they can help paint a broader picture of your users’ experience of the solutions you provide—typically websites and apps.

Since quantitative methods are focused on numerical results, we’ll also be covering statistical analysis at a basic level. You don’t need any prior knowledge or experience of statistics, and we won’t be threatening you with mathematical formulas. The approach here is very practical, and we’ll be relying instead on the numerous free tools available for analysis using some of the most common statistical methods.

In the “Build Your Portfolio: Research Data Project”, you’ll find a series of practical exercises that will give you first-hand experience of the methods we’ll cover. If you want to complete these optional exercises, you’ll create a series of case studies for your portfolio which you can show your future employer or freelance customers.

Your instructor is William Hudson. He’s been active in interactive software development for around 50 years and HCI/User Experience for 30. He has been primarily a freelance consultant but also an author, reviewer and instructor in software development and user-centered design.

You earn a verifiable and industry-trusted Course Certificate once you’ve completed the course. You can highlight it on your resume, your LinkedIn profile or your website.

Gain an Industry-Recognized UX Course Certificate

Use your industry-recognized Course Certificate on your resume, CV, LinkedIn profile or your website.

Course Certificate example

Our courses and Course Certificates are trusted by these industry leaders:

Our clients: IBM, HP, Adobe, GE, Accenture, Allianz, Phillips, Deezer, Capgemin, Mcafee, SAP, Telenor, Cigna, British Parliment, State of New York

Is this course right for you?

This is a beginner-level course for anyone who wants to understand and apply quantitative research in user experience settings. This course is particularly valuable for:

  • User researchers and UX practitioners interested in gaining insight into user behavior at scale.
  • Project managers and stakeholders who want to help their team to understand the full range of research tools available to them.
  • Stakeholders who are keen to get involved in and manage the creative process of developing a new product or service.
  • Entrepreneurs looking to use quantitative insights to develop products that fit the market and users’ lives.
  • Anyone who is interested finding out more about how users and interactive systems behave in actual use.

Learn and work with a global community of designers

When you take part in this course, you’ll join a global community and work together to improve your skills and career opportunities. Connect with helpful peers and make friends with like-minded individuals as you push deeper into the exciting and booming industry of creativity and design. You will have the opportunity to share ideas, learn from your fellow course participants and enjoy the social aspects afforded by our open and friendly forum.

Lessons in This Course

  • Each week, one lesson becomes available.
  • There’s no time limit to finish a course. Lessons have no deadlines.
  • Estimated learning time: 28 hours 1 min spread over 8 weeks .

Lesson 0: Welcome and Introduction

Available once you start the course. Estimated time to complete: 1 hour 38 mins.

Lesson 1: Why Design with Data?

Available once you start the course. Estimated time to complete: 2 hours 8 mins.

Lesson 2: Statistics

Available anytime after Aug 01, 2024. Estimated time to complete: 5 hours 36 mins.

Lesson 3: Surveys

Available anytime after Aug 08, 2024. Estimated time to complete: 4 hours 3 mins.

Lesson 4: Early-Design Testing

Available anytime after Aug 15, 2024. Estimated time to complete: 3 hours 41 mins.

Lesson 5: Web and App Analytics

Available anytime after Aug 22, 2024. Estimated time to complete: 6 hours 51 mins.

Lesson 6: A/B and Multivariate Testing

Available anytime after Aug 29, 2024. Estimated time to complete: 4 hours 3 mins.

Lesson 7: Course Certificate, Final Networking, and Course Wrap-up

Available anytime after Sep 05, 2024.

How Others Have Benefited

Louiselle Morand Salvo

Louiselle Morand Salvo, Switzerland

“Very well structured (overall syllabus + individual lessons), useful tools, and very precise information. The feedback on the questions is detailed; I'm impressed by the work done by the teacher!”

Andrea Wilkins

Andrea Wilkins, United Kingdom

“The instructor is an incredible teacher. He was so engaging and felt so relaxed throughout. You can tell he's done this before. I could listen to him teach all day.”

Norman Laborde

Norman Laborde, Puerto Rico

“William explained complex concepts in a way that was approachable. The resources he offered were valuable and I have a good list of new books and bookmarks that resulted from the course.”

How It Works

  1. Take online courses by industry experts

    Lessons are self-paced so you’ll never be late for class or miss a deadline.

  2. Get a Course Certificate

    Your answers are graded by experts, not machines. Get an industry-recognized Course Certificate to prove your skills.

  3. Advance your career

    Use your new skills in your existing job or to get a new job in UX design. Get help from our community.

Start Advancing Your Career Now

Join us to take “Data-Driven Design: Quantitative Research for UX”. Take other courses at no additional cost. Make a concrete step forward in your career path today.

Advance my career now
Data-Driven Design: Quantitative Research for UX
Closes in
91% booked

Data-Driven Design: Quantitative Research for UX

0.1 - Welcome and Introduction

Show Hide video transcript
  1. Transcript loading…

Data-Driven Design: Quantitative Research for UX

4.2 - Early-Design Testing

Show Hide video transcript
  1. Transcript loading…

New to UX Design? We’re Giving You a Free ebook!

The Basics of User Experience Design

Download our free ebook The Basics of User Experience Design to learn about core concepts of UX design.

In 9 chapters, we’ll cover: conducting user interviews, design thinking, interaction design, mobile UX design, usability, UX research, and many more!

A valid email address is required.
316,758 designers enjoy our newsletter—sure you don’t want to receive it?

Course FAQ