Publication statistics

Pub. period:1994-2007
Pub. count:17
Number of co-authors:18


Number of publications with 3 favourite co-authors:

Peter Piela:
David L. Jacobson:
Michael S. Downs:



Productive colleagues

Hemant K. Bhargava's 3 most productive colleagues in number of publications:

Andrew B. Whinston:48
Ramayya Krishnan:19
David M. Pennock:12

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Hemant K. Bhargava


Publications by Hemant K. Bhargava (bibliography)

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Bhargava, Hemant K. and Feng, Juan (2007): The impact of sponsored results on the quality of information gatekeepers. In: Gini, Maria L., Kauffman, Robert J., Sarppo, Donna, Dellarocas, Chrysanthos and Dignum, Frank (eds.) Proceedings of the 9th International Conference on Electronic Commerce - ICEC 2007 August 19-22, 2007, Minneapolis, MN, USA. pp. 147-152.

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Bhargava, Hemant K. and Sun, Daewon (2005): Performance-Contingent Pricing for Broadband Services. In: HICSS 2005 - 38th Hawaii International Conference on System Sciences 3-6 January, 2005, Big Island, HI, USA. .

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Bhargava, Hemant K. and Feng, Juan (2004): Pure Bundling Better than Mixed? Or, Why doesn?t AOL Offer Standardized Dial-Up Service?. In: HICSS 2004 2004. .

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Bhargava, Hemant K. and Sundaresan, Shankar (2004): Contingent Bids in Auctions: Availability, Commitment and Pricing of Computing as Utility. In: HICSS 2004 2004. .

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Feng, Juan, Bhargava, Hemant K. and Pennock, David M. (2003): Comparison of allocation rules for paid placement advertising in search engines. In: Sadeh, Norman M., Dively, Mary Jo, Kauffman, Robert J., Labrou, Yannis, Shehory, Onn, Telang, Rahul and Cranor, Lorrie Faith (eds.) Proceedings of the 5th International Conference on Electronic Commerce - ICEC 2003 September 30 - October 03, 2003, Pittsburgh, Pennsylvania, USA. pp. 294-299.

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Bhargava, Hemant K. and Sundaresan, Shankar (2003): Managing Quality Uncertainty Through Contingency Pricing. In: HICSS 2003 2003. p. 225.

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Bhargava, Hemant K. and Feng, Juan (2002): Paid placement strategies for internet search engines. In: Proceedings of the 2002 International Conference on the World Wide Web 2002. pp. 117-123.

Internet search engines and comparison shopping have recently begun implementing a paid placement strategy, where some content providers are given prominent positioning in return for a placement fee. This bias generates placement revenues but creates a disutility to users, thus reducing user-based revenues. We formulate the search engine design problem as a tradeoff between these two types of revenues. We demonstrate that the optimal placement strategy depends on the relative benefits (to providers) and disutilities (to users) of paid placement. We compute the optimal placement fee, characterize the optimal bias level, and analyze sensitivity of the placement strategy to various factors. In the optimal paid placement strategy, the placement revenues are set below the monopoly level due to its negative impact on advertising revenues. An increase in the search engine's quality of service allows it to improve profits from paid placement, moving it closer to the ideal. However, an increase in the value-per-user motivates the gatekeeper to increase market share by reducing further its reliance on paid placement and fraction of paying providers.

© All rights reserved Bhargava and Feng and/or ACM Press

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Bhargava, Hemant K. and Choudhary, Vidyanand (2001): Second Degree Price Discrimination for Information Goods under Nonlinear Utility Functions. In: HICSS 2001 2001. .

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Bhargava, Hemant K., Sridhar, Suresh and Herrick, Craig (1999): Beyond Spreadsheets: Tools for Building Decision Support Systems. In IEEE Computer, 32 (3) pp. 31-39.

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Gnther, Oliver, Mller, Rudolf, Schmidt, Peter, Bhargava, Hemant K. and Krishnan, Ramayya (1997): MMM: A Web-Based System for Sharing Statistical Computing Modules. In IEEE Internet Computing, 1 (3) pp. 59-68.

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Bhargava, Hemant K. and Jacobson, David L. (1997): Genetic Storms: Investigating the Gulf War Syndrome. In: HICSS 1997 1997. pp. 539-548.

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Bhargava, Hemant K., Krishnan, Ramayya, Roehrig, Stephen F., Casey, Michael, Kaplan, David and Mller, Rudolf (1997): Model Management in Electronic Markets for Decision Technologies: A Software Agent Approach. In: HICSS 1997 1997. pp. 405-415.

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Bhargava, Hemant K. and Downs, Michael S. (1996): On Generating an Integrated DSS from a Mathematical Model Specification. In: HICSS 1996 1996. pp. 396-406.

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Bhargava, Hemant K. (1995): Using Quiddities for Detecting Semantic Conflicts in Information Systems. In Journal of Organizational Computing, 5 (4) pp. 379-400.

When multiple people are involved in designing an information systems application, there can be conflicts in terminologies used by them for various elements represented in the application. These problems are recognized in database design, federated databases, knowledge-based systems, mathematical modeling systems, and cooperative work systems. A computer-based method for detecting such naming conflicts, once the users have declared certain additional information for all of the represented elements, is presented. The approach extends earlier work by Bhargava, Kimbrough, and Krishnan in the context of model integration. There is a description of how this additional information (called quiddity) is to be formulated and represented, and several automated procedures are presented that detect naming conflicts on the basis of this information. The practical utility of this approach is also discussed.

© All rights reserved Bhargava and/or Ablex Publishing

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Bhargava, Hemant K., Krishnan, Ramayya and Whinston, Andrew B. (1994): On Integrating Collaboration and Decision Analysis Techniques. In Journal of Organizational Computing, 4 (3) pp. 297-316.

We discuss how methods for computer-based collaboration and computer-aided decision analysis may be combined to yield a new generation of decision support systems. We examine the role of these technologies using a three-phase model (problem definition; problem structuring; modeling/analysis) of decision making activities. We argue that decision making is a recursive mesh of these three phases; i.e., each phase involves argumentation/discussion, structuring, and analysis. Representations and methods suited to one kind of activity (e.g., discussion) are not directly suited to the others. Decision support systems, therefore, should facilitate the use of all of these methods in a way that information represented under each of them may be combined effectively, supporting the decision makers in switching from one activity to another.

© All rights reserved Bhargava et al. and/or Ablex Publishing

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Bhargava, Hemant K. (1994): Logic Modeling: Introduction. In: HICSS 1994 1994. pp. 546-547.

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Bhargava, Hemant K., Krishnan, Ramayya and Piela, Peter (1994): Formalizing the Semantics of ASCEN. In: HICSS 1994 1994. pp. 505-516.

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