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Design Evolution: Turning Vision Into Product Reality

Hosted by IxDF Barcelona
Oct 16th, 2025
6:30pm - 9:00pm (UTC +01:00)
Travelperk, Carrer dels Almogàvers, 160, Barcelona
20 IxDF Members (and some non-members) are attending
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This is a free Local Group meetup
Attendance is free.
You don't have to be a member to attend.
What are Local Groups?
Local Groups will expand your career network—whether you are interested in learning new skills, finding job opportunities or looking for a new employee.
A Local Group is a group of people who, like you, are passionate about design. Local Groups organize meetings to get inspired, have fun and learn from one another.

Meetup Details

October Meetup at Travelperk

Turning Vision Into Product Reality

© Interaction Design Foundation, CC BY-SA 4.0

Join us for an evening exploring how design shapes culture, structure, and strategy inside organizations. Together, we’ll look behind the scenes of rebranding journeys and see how vision becomes reality through the power of design.


📅 Thursday, October 16 | 18:30–21:00
📍 TravelPerk, Barcelona
👉 Sign up: https://lnkd.in/dUEHrpB9

Speakers
✨ Oded Babayoff – Design executive with 13+ years of experience leading design operations, shaping culture, and scaling global teams.
✨ Maisie Macdonald – Lead Product Designer at TravelPerk, with 7+ years designing intuitive products across healthcare, entertainment, and travel.

Agenda
18:30 – Check-in & settle in
18:50 – Welcome from IxDF Barcelona Leadership Team
19:00 – Talk #1: Oded Babayoff (EN)
19:30 – Talk #2: Maisie Macdonald (EN)
20:00 – Networking & wrap-up

You’ll learn about:
• Improving design workflows with structured methods
• Lessons from applied work in global and mid-sized orgs
• How to support design maturity in your team
• New perspectives from peers in the UX and product community

⚠️ Registration process

Upon arrival, all visitors must identify themselves at the ground-floor reception desk using the email address registered for the event. They will be given a white access card there. This card is only valid for entry to the building and must be returned upon exiting.

🔉 Please take this process into account when calculating your arrival times, as it may take longer if you come in a group.

Meetup Conversation

Esther Fuldauer
Hi all! Please use this conversation thread to discuss Design Evolution: Turning Vision Into Product Reality held on Oct 16, 2025. Feel free to ask questions about the place, date and time, agenda of the meeting, or anything else.
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Local Leaders of IxDF Barcelona

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