Journal of the Academy of Marketing Science

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Articles

Hoyer, Wayne, Stokburger-Sauer, Nicola (2011): The role of aesthetic taste in consumer behavior. In Journal of the Academy of Marketing Science, 0 (0) pp. .

Burke, Raymond (2002): Technology and the customer interface: what consumers want in the physical and virtual sto. In Journal of the Academy of Marketing Science, 30 (4) pp. 411-432. http://cs.iupui.edu/~tuceryan/pdf-repository/burke-marketing-sci-2002.pdf

Lam, Shun Yin, Shankar, Venkatesh, Erramilli, M. Krishna, Murthy, Bvsan (2004): Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Busines. In Journal of the Academy of Marketing Science, 32 (3) pp. 293-311. http://jam.sagepub.com/content/32/3/293.abstract