M. Krishna Erramilli

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Publication Statistics

Publication period start
2004
Publication period end
2004
Number of co-authors
3

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Publications

Lam, Shun Yin, Shankar, Venkatesh, Erramilli, M. Krishna, Murthy, Bvsan (2004): Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Busines. In Journal of the Academy of Marketing Science, 32 (3) pp. 293-311. http://jam.sagepub.com/content/32/3/293.abstract