Journal of Interactive Marketing

Publisher
Elsevier
Website
Periodicity

Description

Articles

Yoon, Sung-Joon (2002): The antecedents and consequences of trust in online-purchase decisions. In Journal of Interactive Marketing, 16 (2) pp. 47-63. http://onlinelibrary.wiley.com/doi/10.1002/dir.10008/abstract

Lin, Aleck, Gregor, Shirley, Ewing, Michael (2008): Developing a scale to measure the enjoyment of Web experiences. In Journal of Interactive Marketing, 22 (4) pp. 40-57. http://www.sciencedirect.com/science/article/pii/S1094996808700173