Sung-Joon Yoon

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Publication period start
2002
Publication period end
2002
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Publications

Yoon, Sung-Joon (2002): The antecedents and consequences of trust in online-purchase decisions. In Journal of Interactive Marketing, 16 (2) pp. 47-63. http://onlinelibrary.wiley.com/doi/10.1002/dir.10008/abstract