Journal of Customer Research

Publisher
Journal of Consumer Research, Inc
Website
Periodicity

Description

Articles

Dabholkar, Pratibha A. (1994): Incorporating Choice into an Attitudinal Framework: Analyzing Models of Mental Comparison . In Journal of Customer Research, 21 (1) pp. 100-118. http://www.jstor.org/discover/10.2307/2489743?uid=3739256&uid=2134&uid=2&uid=70&uid=4&sid=21102575975057