Journal of Consumer Behavior

Publisher
John Wiley and Sons
Website
Periodicity

Articles

Moss, Gloria, Gunn, Rod, Heller, Jonathan (2006): Some men like it black, some women like it pink: consumer implications of differences in m. In Journal of Consumer Behavior, 5 (4) pp. 328-341. https://onlinelibrary.wiley.com/doi/10.1002/cb.184/abstract

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Download our free ebook The Basics of User Experience Design to learn about core concepts of UX design.

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