Journal of Consumer Behavior

Publisher
John Wiley and Sons
Website
Periodicity

Description

Articles

Moss, Gloria, Gunn, Rod, Heller, Jonathan (2006): Some men like it black, some women like it pink: consumer implications of differences in m. In Journal of Consumer Behavior, 5 (4) pp. 328-341. http://onlinelibrary.wiley.com/doi/10.1002/cb.184/abstract