Jonathan Heller

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Publication Statistics

Publication period start
2006
Publication period end
2006
Number of co-authors
2

Co-authors
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Productive Colleagues
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Publications

Moss, Gloria, Gunn, Rod, Heller, Jonathan (2006): Some men like it black, some women like it pink: consumer implications of differences in m. In Journal of Consumer Behavior, 5 (4) pp. 328-341. http://onlinelibrary.wiley.com/doi/10.1002/cb.184/abstract