International Journal of Advertising

Publisher
Warc
Website
Periodicity

Description

Articles

Lichtlé, Marie-Christine (2007): The effect of an advertisement’s colour on emotions evoked by an ad and attitude towards t. In International Journal of Advertising, 26 (1) pp. 37-62. http://www.internationaljournalofadvertising.com/ArticleViewer.aspx?ID=84674