Marie-Christine Lichtlé

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Publication period start
2007
Publication period end
2007
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0

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Publications

Lichtlé, Marie-Christine (2007): The effect of an advertisement’s colour on emotions evoked by an ad and attitude towards t. In International Journal of Advertising, 26 (1) pp. 37-62. http://www.internationaljournalofadvertising.com/ArticleViewer.aspx?ID=84674