Industrial Marketing Management

Publisher
Elsevier Inc
Website
Periodicity

Description

Articles

Narus, James A., Guimaraes, Tor (1986): Computer Usage in Distributor Marketing. In Industrial Marketing Management, 16 (0) pp. 43-54.

Bennett, Rebekah, Härtel, Charmine E.J., McColl-Kennedy, Janet R. (2004): Experience as a Moderator of Involvement and Satisfaction on Brand Loyalty in a Business-t. In Industrial Marketing Management, 34 (1) pp. 97-107.