Charmine E.J. Härtel

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Publication Statistics

Publication period start
2004
Publication period end
2004
Number of co-authors
2

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Publications

Bennett, Rebekah, Härtel, Charmine E.J., McColl-Kennedy, Janet R. (2004): Experience as a Moderator of Involvement and Satisfaction on Brand Loyalty in a Business-t. In Industrial Marketing Management, 34 (1) pp. 97-107.