Author: William R. Swinyard

William R. Swinyard

William R. Swinyard

Publications

Publication period start: 1993
Publication period end: 1993
Number of co-authors: 0

Publications

Swinyard, William R. (1993): The Effects of Mood, Involvement, and Quality of Store Experience on Shopping Intention. In Journal of Consumer Research, 20 (2) pp. 271-280. http://www.jstor.org/discover/10.2307/2489274?uid=3738936&uid=2&uid=4&sid=21102582578073