Vichita Vathanophas

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Kuan, Huei-Huang, Bock, Gee-Woo, Vathanophas, Vichita (2008): Comparing the effects of website quality on customer initial purchase and continued purcha. In Behaviour and Information Technology, 27 (1) pp. 3-16.

Spring, Michael B., Vathanophas, Vichita (2003): Peripheral social awareness information in collaborative work. In JASIST - Journal of the American Society for Information Science and Technology, 54 (11) pp. 1006-1013.

Kuan, Huei Huang, Bock, Gee-Woo, Vathanophas, Vichita (2005): Comparing the Effects of Usability on Customer Conversion and Retention at E-Commerce Webs. In: HICSS 2005 - 38th Hawaii International Conference on System Sciences 3-6 January, 2005, Big Island, HI, USA.