Tom Tullis

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Thomas S. (Tom) Tullis is Vice President of Usability and User Insight at Fidelity Investments. He joined Fidelity in 1993 and was instrumental in the development of the company's User Experience department; its facilities include a state-of-the-art Usability Lab. Prior to joining Fidelity, Tom held positions at Canon Information Systems, McDonnell Douglas, Unisys Corporation, and Bell Laboratories. He and Fidelity's usability team have been featured in a number of publications, including Newsweek, Business 2.0, Money, The Boston Globe, The Wall Street Journal, and The New York Times. Tullis received a B.A. from Rice University, an M.A. in experimental psychology from New Mexico State University, and a Ph.D. in engineering psychology from Rice University. During his 30+ years of experience in human-computer interface studies, he has published more than 50 papers in numerous technical journals and has been an invited speaker at national and international conferences. He also holds eight U.S. patents and is an Adjunct Professor at Bentley University.

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Djamasbi, Soussan, Siegel, Marisa, Tullis, Tom (2012): Faces and Viewing Behavior: An Exploratory Investigation. In AIS Transactions on Human-Computer Interaction, 4 (3) pp. 190-211.

Djamasbi, Soussan, Siegel, Marisa, Tullis, Tom, Dai, Rui (2010): Efficiency, Trust, and Visual Appeal: Usability Testing through Eye Tracking. In: HICSS 10 Proceedings of the 2010 43rd Hawaii International Conference on System Sciences January 5-8, 2010, Hawai,USA. pp. 1-10.

Tullis, Tom, Siegel, Marisa (2010): Comparison of Date Entry Methods: An Update for the Internet Age. In: Proceedings of the Human Factors and Ergonomics Society 54th Annual Meeting , 2010, . pp. 620-623.

Djamasbi, Soussan, Siegel, Marisa, Tullis, Tom (2010): Generation Y, web design, and eye tracking. In International Journal of Human-Computer Studies, 68 (5) pp. 307-323.

Tullis, Tom, Siegel, Marisa (2010): Does underlining links help or hurt?. In: Proceedings of ACM CHI 2010 Conference on Human Factors in Computing Systems , 2010, . pp. 4069-4074.

Tullis, Tom, Siegel, Marisa, Sun, Emily (2009): Are people drawn to faces on webpages?. In: Proceedings of ACM CHI 2009 Conference on Human Factors in Computing Systems , 2009, . pp. 4207-4212.

Tullis, Tom (2009): Tips for Usability Professionals in a Down Economy. In Journal of Usability Studies, 4 (2) pp. 60-69.

Tullis, Tom, Wood, Larry E. (2004): How Many Users Are Enough for a Card-Sorting Study? The Card-sorting Study. In Learning, 0 (0) pp. 1-10.

Djamasbi, Soussan, Siegel, Marisa, Tullis, Tom (2011): Visual Hierarchy and Viewing Behavior: An Eye Tracking Study. In: "Human-Computer Interaction: Design and Development Approaches" Springer .