Susan Mudambi

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Publication Statistics

Publication period start
2003
Publication period end
2003
Number of co-authors
1

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Publications

Ocker, Rosalie J., Mudambi, Susan (2003): Assessing the Readiness of Firms for CRM: A Literature Review and Research Model. In: HICSS 2003 , 2003, . pp. 181. http://csdl.computer.org/comp/proceedings/hicss/2003/1874/07/187470181aabs.htm