Sonja Gensler

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Publication Statistics

Publication period start
2005
Publication period end
2009
Number of co-authors
4

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Productive Colleagues
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Publications

Berger, Sven C., Gensler, Sonja, Skiera, Bernd, Wiesel, Thorsten (2009): Customer Relationship Management Processes in Retail Banking - Best Practice and Business . In: HICSS 2009 - 42st Hawaii International International Conference on Systems Science 5-8 January, 2009, Waikoloa, Big Island, HI, USA. pp. 1-10. http://dx.doi.org/10.1109/HICSS.2009.139

Boehm, Martin, Gensler, Sonja (2005): Evaluating the Impact of the Online Sales Channel on Customer Profitability. In: HICSS 2005 - 38th Hawaii International Conference on System Sciences 3-6 January, 2005, Big Island, HI, USA. http://doi.ieeecomputersociety.org/10.1109/HICSS.2005.250