Sonja Gensler

Publication Statistics

Publication period start
Publication period end
Number of co-authors


Number of publications with favourite co-authors

Productive Colleagues

Most productive colleagues in number of publications


Boehm, Martin, Gensler, Sonja (2005): Evaluating the Impact of the Online Sales Channel on Customer Profitability. In: HICSS 2005 - 38th Hawaii International Conference on System Sciences 3-6 January, 2005, Big Island, HI, USA.

Berger, Sven C., Gensler, Sonja, Skiera, Bernd, Wiesel, Thorsten (2009): Customer Relationship Management Processes in Retail Banking - Best Practice and Business . In: HICSS 2009 - 42st Hawaii International International Conference on Systems Science 5-8 January, 2009, Waikoloa, Big Island, HI, USA. pp. 1-10.