Author: Sonja Gensler

Publications

Co-authors

Sven C. Berger

1

Bernd Skiera

1

Thorsten Wiesel

1

Productive Colleagues

Sven C. Berger

1

Bernd Skiera

1

Thorsten Wiesel

1

Publications

Boehm, Martin, Gensler, Sonja (2005): Evaluating the Impact of the Online Sales Channel on Customer Profitability. In: HICSS 2005 - 38th Hawaii International Conference on System Sciences 3-6 January, 2005, Big Island, HI, USA. https://doi.ieeecomputersociety.org/10.1109/HICSS.2005.250

Berger, Sven C., Gensler, Sonja, Skiera, Bernd, Wiesel, Thorsten (2009): Customer Relationship Management Processes in Retail Banking - Best Practice and Business . In: HICSS 2009 - 42st Hawaii International International Conference on Systems Science 5-8 January, 2009, Waikoloa, Big Island, HI, USA. pp. 1-10. https://dx.doi.org/10.1109/HICSS.2009.139