Shun Cai

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Cai, Shun, Xu, Yunjie (Calvin) (2011): Designing Not Just for Pleasure: Effects of Web Site Aesthetics on Consumer Shopping Value. In International Journal of Electronic Commerce, 15 (4) pp. 159–187.

Cai, Shun, Xu, Yunjie (2008): Designing Product Lists for E-commerce: The Effects of Sorting on Consumer Decision Making. In International Journal of Human-Computer Interaction, 24 (7) pp. 700-721.

Cai, Shun, Xu, Yunjie, Yu, Jie (2008): The effects of web site aesthetics and shopping task on consumer online purchasing behavio. In: Proceedings of ACM CHI 2008 Conference on Human Factors in Computing Systems April 5-10, 2008, . pp. 3477-3482.

Cai, Shun, Xu, Yunjie (2007): Designing Product List on E-tailing Websites: The Effect of Sorting on Consumer Decision. In: Jacko, Julie A. (eds.) HCI International 2007 - 12th International Conference - Part IV , 2007, . pp. 104-113.