Author: Sha Yang

Sha Yang

Sha Yang

Publications

Publication period start: 2007
Publication period end: 2008
Number of co-authors: 1

Co-authors

Number of publications with favourite co-authors
Anindya Ghose
2

Productive Colleagues

Most productive colleagues in number of publications
Anindya Ghose
7

Publications

Ghose, Anindya, Yang, Sha (2007): An empirical analysis of paid placement in online advertising. In: Gini, Maria L., Kauffman, Robert J., Sarppo, Donna, Dellarocas, Chrysanthos, Dignum, Frank (eds.) Proceedings of the 9th International Conference on Electronic Commerce - ICEC 2007 August 19-22, 2007, Minneapolis, MN, USA. pp. 95-96. http://doi.acm.org/10.1145/1282100.1282120

Ghose, Anindya, Yang, Sha (2008): Analyzing search engine advertising: firm behavior and cross-selling in electronic markets. In: Proceedings of the 2008 International Conference on the World Wide Web , 2008, . pp. 219-226. http://doi.acm.org/10.1145/1367497.1367528