Sha Yang

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Publication Statistics

Publication period start
2007
Publication period end
2008
Number of co-authors
1

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Publications

Ghose, Anindya, Yang, Sha (2008): Analyzing search engine advertising: firm behavior and cross-selling in electronic markets. In: Proceedings of the 2008 International Conference on the World Wide Web , 2008, . pp. 219-226. http://doi.acm.org/10.1145/1367497.1367528

Ghose, Anindya, Yang, Sha (2007): An empirical analysis of paid placement in online advertising. In: Gini, Maria L., Kauffman, Robert J., Sarppo, Donna, Dellarocas, Chrysanthos, Dignum, Frank (eds.) Proceedings of the 9th International Conference on Electronic Commerce - ICEC 2007 August 19-22, 2007, Minneapolis, MN, USA. pp. 95-96. http://doi.acm.org/10.1145/1282100.1282120