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Rune Nørager is a design psychologist from Aarhus University. Although there is no formal profession called design psychology as such, this approach seems to fit the academic and professional competencies of Rune Nørager that has characterized his career so far.
Rune splits his time between design-people, where he brings upfront research to a range of hi-tech companies, and Aalborg University where he carries out his research as an Associate professor at the department of Product and engineering psychology.
Design psychology attempts to digest and communicate the insights from (cognitive) psychology to other professionals such as industrial designers, engineers, software programmers etc. Rune can thus often be seen giving talks and conducting seminars aimed at such professionals.
A further ambition is to reintroduce explicit guidelines and expert approaches to the fundamental interplay between the user and the interface.
The viability of such an approach, despite its somewhat bleak legacy of the early HCI history, can be seen with animation principles. Such animation principles reflect deep insights of how humans appreciate living sentient entities, material objects and spatial layouts etc. Indeed we are now coming to understand that some of the earliest developing skills in infants are closely related to these animation principles. With this knowledge complex narratives can be realized that are convincing and which we readily accept (across culture, age, gender and language!). Furthermore, intelligent violations to our basic physical reality can be introduced exactly by knowing what they are (contrary to the unintelligent violations that haunts GUIs without providing any additional functionality).
It is clear that animation principles does not prescribe what a good narrative is in a cartoon, but they are essential for believingly conveying such a story. Similarly, the approach taken by Rune Nørager, in his conception of design psychology, does not address what a given tool should do and which requirements it should fulfill functionality wise. Fortunately, there are many very useful tools out there already which does exactly that. In association herewith Design psychology contribute to ensure that these tools tap into our immediate and natural competencies as human beings.
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Noerager, Rune (2006): Psykologi som designvidenskab. In Bulletin fra Antropologisk Psykologi, 15 (0) pp. 7.
Noerager, Rune (2006): Users expect interfaces to behave like the physical world. In: Bertelsen, Olav W., Brynskov, Martin, Dalsgaard, Peter, Iversen, Ole Sejer, Petersen, Marianne Graves, Wetterstrand, M. (eds.) Sixth Danish Human-computer Interaction Research Symposium November 15th., 2006, Aarhus, Denmark. pp. 2. http://www.daimi.au.dk/dhrs2006/
Noerager, Rune (2004): Ecological Cognitive Ergonomics: A theoretical and practical framework for constraining the immaterial functional logic of programmed technology in user interfaces with core knowledge dynamics, Psykologisk Institut, University of Aarhus,
Noerager, Rune (-0001). Mindstorms i et glas vand?. Retrieved 0000-00-00 00:00:00 from http://bitconomy.dk/?articleid=3204
Noerager, Rune (-0001). Grænseløse brugergrænseflader. Retrieved 0000-00-00 00:00:00 from http://bitconomy.dk/?articleid=3204
Noerager, Rune (-0001). Støj, stress og indirekte spørgsmaal giver gode svar i brugbarhedsundersøgelser. Retrieved 0000-00-00 00:00:00 from http://www.bitconomy.dk/?articleid=3223