Roland T. Rust

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Rust, Roland T., Miu, Carol (2006): What academic research tells us about service. In Communications of the ACM, 49 (7) pp. 49-54.

Rust, Roland T., Kannan, P. K. (2003): E-service: a new paradigm for business in the electronic environment. In Communications of the ACM, 46 (6) pp. 36-42.

Wedel, Michel, Rust, Roland T., Chung, Tuck Siong (2009): Up close and personalized: a marketing view of recommendation systems. In: Proceedings of the 2009 ACM Conference on Recommender Systems , 2009, . pp. 3-4.