Rashmi Shenoy

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Publication Statistics

Publication period start
2008
Publication period end
2008
Number of co-authors
2

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Publications

Park, Taezoon, Shenoy, Rashmi, Salvendy, Gavriel (2008): Effective advertising on mobile phones: a literature review and presentation of results fr. In Behaviour and Information Technology, 27 (5) pp. 355-373. http://www.informaworld.com/10.1080/01449290600958882