Author: Rashmi Shenoy

Rashmi Shenoy

Rashmi Shenoy

Publications

Publication period start: 2008
Publication period end: 2008
Number of co-authors: 2

Co-authors

Number of publications with favourite co-authors
Taezoon Park
1
Gavriel Salvendy
1

Productive Colleagues

Most productive colleagues in number of publications
Taezoon Park
6
Gavriel Salvendy
149

Publications

Park, Taezoon, Shenoy, Rashmi, Salvendy, Gavriel (2008): Effective advertising on mobile phones: a literature review and presentation of results fr. In Behaviour and Information Technology, 27 (5) pp. 355-373. http://www.informaworld.com/10.1080/01449290600958882