Peter Paauwe

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Publication Statistics

Publication period start
2007
Publication period end
2007
Number of co-authors
2

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Publications

Paauwe, Peter, Putten, Peter van der, Wezel, Michiel C. van (2007): DTMC: an actionable e-customer lifetime value model based on markov chains and decision tr. In: Gini, Maria L., Kauffman, Robert J., Sarppo, Donna, Dellarocas, Chrysanthos, Dignum, Frank (eds.) Proceedings of the 9th International Conference on Electronic Commerce - ICEC 2007 August 19-22, 2007, Minneapolis, MN, USA. pp. 253-262. http://doi.acm.org/10.1145/1282100.1282147