Author: Michael Luchs

Michael Luchs

Michael Luchs

Publications

Publication period start: 2011
Publication period end: 2011
Number of co-authors: 1

Co-authors

Number of publications with favourite co-authors
K. Scott Swan
1

Productive Colleagues

Most productive colleagues in number of publications
K. Scott Swan
1

Publications

Luchs, Michael, Swan, K. Scott (2011): Perspective: The Emergence of Product Design as a Field of Marketing Inquiry. In Journal of Product Innovation Management, 28 (3) pp. 327-345.