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Chau, Patrick Y. K., Cole, Melissa, Massey, Anne P., Montoya-Weiss, Mitzi M., O\'Keefe, Robert M. (2002): Cultural differences in the online behavior of consumers. In Communications of the ACM, 45 (10) pp. 138-143. http://doi.acm.org/10.1145/570907.570911
O'Keefe, Robert, Cole, Melissa, Chau, Patrick Y. K., Massey, Ann, Montoya-Weiss, Mitzi, Perry, Mark (2000): From the User Interface to the Consumer Interface: Results from a Global Experiment. In International Journal of Human-Computer Studies, 53 (4) pp. 611-628.