Marc Hermeking

Author: Marc Hermeking

Doctor phil.

Marc Hermeking is scientific lecturer in cross-cultural marketing, product development and marketing communications with a special focus on culture & ICT, technical communication and cross-cultural transfer of technology.

See more at

http://www.euroforum-fachwissen.de/autoren/index/show/id/620/
http://www.ikk.uni-muenchen.de/personen/wiss_ma/hermeking/index.html

Publications

Publication period start: 2003
Publication period end: 2008
Number of co-authors: 0

Publications

Hermeking, Marc (2008): Lokalisierung von Webseiten - Interkulturelle Marketing-Kommunikation. In MDÜ - Fachzeitschrift für Dolmetscher und Übersetzer, 55 (3) pp. 48-53.

Hermeking, Marc (2005): Culture and Internet Consumption: Contributions from Cross-cultural Marketing and Advertis. In Journal of Computer Mediated Communication, 11 (1) pp. 192-216. https://jcmc.indiana.edu/vol11/issue1/hermeking.html

Hermeking, Marc (2003): The Cultural Influences on International Product Development. In: Evers, Vanessa, Rose, Kerstin, Honold, Pia, Coronado, José, Day, Donald L. (eds.) Designing for Global Markets 5 - IWIPS 2003 - Fifth International Workshop on Internationalisation of Products and Systems 17-19 July, 2003, Berlin, Germany. pp. 281-.

Hermeking, Marc (0): Culture and Internet Consumption: Contributions from Cross-cultural Marketing and Advertis. In Journal of Computer Mediated Communication, 11 (1) pp. 192-216. https://jcmc.indiana.edu/vol11/issue1/hermeking.html

Hermeking, Marc (2004): Cultural Influences on Internet Diffusion and Website Acceptance: Some Findings from Cross. In: Sudweeks, Fay, Ess, Charles (eds.) Cultural Attitudes towards Technology and Communication CATaC June 27-July 1, 2004, Karlstad, Sweden. pp. 442-453.