Katherine Gallagher

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Publication Statistics

Publication period start
1997
Publication period end
2000
Number of co-authors
2

Co-authors
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Productive Colleagues
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Publications

Parsons, Jeffrey, Gallagher, Katherine, Foster, K. Dale (2000): Messages in the Medium: An Experimental Investigation of Web Advertising Effectiveness and. In: HICSS 2000 , 2000, . http://csdl.computer.org/comp/proceedings/hicss/2000/0493/06/04936050abs.htm

Gallagher, Katherine, Parsons, Jeffrey (1997): Framework for Targeting Banner Advertising On the Internet. In: HICSS 1997 , 1997, . pp. 265-274. http://csdl.computer.org/comp/proceedings/hicss/1997/7734/04/7734040265abs.htm