Author: Katherine Gallagher

Publications

Publication period start: 1997
Publication period end: 2000
Number of co-authors: 2

Co-authors

Number of publications with favourite co-authors
K. Dale Foster
1
Jeffrey Parsons
2

Productive Colleagues

Most productive colleagues in number of publications
K. Dale Foster
1
Jeffrey Parsons
6

Publications

Gallagher, Katherine, Parsons, Jeffrey (1997): Framework for Targeting Banner Advertising On the Internet. In: HICSS 1997 , 1997, . pp. 265-274. https://csdl.computer.org/comp/proceedings/hicss/1997/7734/04/7734040265abs.htm

Parsons, Jeffrey, Gallagher, Katherine, Foster, K. Dale (2000): Messages in the Medium: An Experimental Investigation of Web Advertising Effectiveness and. In: HICSS 2000 , 2000, . https://csdl.computer.org/comp/proceedings/hicss/2000/0493/06/04936050abs.htm