Jonah A. Berger

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Publication period start
2005
Publication period end
2005
Number of co-authors
1

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Publications

Berger, Jonah A., Heath, Chip (2005): Idea Habitats: How the Prevalence of Environmental Cues Influences the Success of Ideas. In Cognitive Science, 29 (2) pp. 195-221. http://dx.doi.org/10.1207/s15516709cog0000_10