Author: Jim Scott

Enables better ad targeting and measurement on Meta platforms, making ads you see more relevant.

Allows for improved ad effectiveness and measurement through Meta's Conversions API, ensuring privacy-compliant data sharing.

Tracks conversions, retargeting, and web analytics for LinkedIn ad campaigns, enhancing ad relevance and performance.

Enhances LinkedIn advertising through server-side event tracking, offering more accurate measurement and personalization.

Tracks ad performance and user engagement, helping deliver ads that are most useful to you.

Publications