Jashen Chen

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Publication Statistics

Publication period start
2007
Publication period end
2008
Number of co-authors
3

Co-authors
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Productive Colleagues
Most productive colleagues in number of publications

Publications

Chen, Jashen, Ching, Russell K. H., Luo, Margaret Meiling, Liu, Chu-Chi (2008): Virtual Experiential Marketing on Online Customer Intentions and Loyalty. In: HICSS 2008 - 41st Hawaii International International Conference on Systems Science 7-10 January, 2008, Waikoloa, Big Island, HI, USA. pp. 271. http://doi.ieeecomputersociety.org/10.1109/HICSS.2008.495

Chen, Jashen, Ching, Russell K. H. (2007): The Effects of Mobile Customer Relationship Management on Customer Loyalty: Brand Image Do. In: HICSS 2007 - 40th Hawaii International International Conference on Systems Science 3-6 January, 2007, Waikoloa, Big Island, HI, USA. pp. 151. http://doi.ieeecomputersociety.org/10.1109/HICSS.2007.526