Jan P. L. Schoormans

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Publication Statistics

Publication period start
2005
Publication period end
2005
Number of co-authors
1

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Publications

Creusen, Marielle E. H., Schoormans, Jan P. L. (2005): The Different Roles of Product Appearance in Consumer Choice. In Journal of Product Innovation Management, 22 (1) pp. 63-81.