I-Ching Chen

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Publication Statistics

Publication period start
2012
Publication period end
2012
Number of co-authors
1

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Productive Colleagues
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Publications

Chen, I-Ching, Hu, Shueh-Cheng (2012): Gender differences in shoppers’ behavioural reactions to ultra-low price tags at online me. In Electronic Commerce Research, 12 (4) pp. 485-504. http://link.springer.com/article/10.1007%2Fs10660-012-9102-z