Author: Dimitris Drossos
Publications
Publication period start: 2007
Number of co-authors: 2
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Publications
Drossos, Dimitris, Giaglis, George M., Lekakos, George (2007): An Empirical Assessment of Factors that Influence the Effectiveness of SMS Advertising. In: HICSS 2007 - 40th Hawaii International International Conference on Systems Science 3-6 January, 2007, Waikoloa, Big Island, HI, USA. pp. 58. https://doi.ieeecomputersociety.org/10.1109/HICSS.2007.62