David R. Fortin

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Publication Statistics

Publication period start
2001
Publication period end
2003
Number of co-authors
3

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Productive Colleagues
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Publications

Fortin, David R., Dholakia, Ruby R. (2003): Interactivity and vividness effects on social presence and involvement with a web-based ad. In Journal of Business Research, 58 (3) pp. 387-396. http://www.sciencedirect.com/science/article/pii/S0148296303001061

Dholakia, Ruby R., Zhao, Miao, Dholakia, Nikhilesh, Fortin, David R. (2001): Interactivity and revisits to websites: a theoretical framework. In: Proceeding of 2001 AMA Winter Conference February 12, 2001, Scottsdale, USA. pp. 108-115. http://ritim.cba.uri.edu/wp2001/wpdone3/interactivity.pdf