David M. Cohen

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Publication Statistics

Publication period start
1991
Publication period end
1992
Number of co-authors
1

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Publications

Cohen, David M., Cohen, H. Harvey (1992): The Effects of the Image Factor in Televised Advertising on Consumer Perception. In: Proceedings of the Human Factors Society 36th Annual Meeting , 1992, . pp. 626-630.

Cohen, David M., Cohen, H. Harvey (1991): What\'s on TV? Effects of Televised Advertising on Consumer Perceptions of Products and Pr. In: Proceedings of the Human Factors Society 35th Annual Meeting , 1991, . pp. 606-607.